AS Media
AS Media Coursework
Age: 17
Hobbies and Interests: Listening to artists knowone else has heard of, Going to small secluded festivals, Spending time at the callingout (up and coming) stages at festivals, spends a lot of time chilling at home with friends, gets high and listens to indie bands
Shopping habbits: Buys a lot of XL or above sized clothing, Shops at alternative stores such as Drop Dead - which has two shops in the whole of the country, shops online at stores such as Phix Clothing and Gone Retro - shops that are small or unheard of.
Age: 23
Hobbies and Interests: Works at and independant radio station
Shopping Habits: Does not like to wear big brands, likes to wear clothing no one else has got.
Attitudes: Likes to live in the moment and likes to act on impulse without much thought,has strong morals.
Media consumed: watches mainly independant movies with unique soundtracks, listens to and finds out about a lot of new music from his work.
Age: 17
Hobbies and Interests: Bands of the indie persuation, Prefers maturer indie rock bands to things such as teen irl and boy bands, mainly has male friends,
Shopping Habits: Wears guys clothing, Wears a lot of ripped jeans, describes herself as a tom boy.
Attitudes: Quite moody, likes to stick it to the man and not do anything for anyone but herself, doesn't like to talk about her past or herself, she lives her life how she wants to lead it.
Media consumed: Is never not listening to music, spends most of her time going to small gigs of local bands, Buys every Clash Mag that comes out
My target audience are all between the ages of 16-25. The magazine appeals to this age group as the layout is more sophisticated than a magazine like Kerrang. The topics covered in the magazine are also appeal to them as they are relevent to whats going on in their lives at the time.